Analista de Marketing Pleno- Categoria Laundry
Full Time
Sao Paulo, Brazil

The person in this position will be responsible for analyzing, understanding, proposing and implementing actions based on market, competitors and profitability information, with the sole purpose of establishing a sustainable and profitable growth.
It will be responsible for landing product strategies into a go to market strategy by providing the local category manager with decision alternatives based on pre-analyzed scenarios, with a strong commitment
to deliver the jobs in the right time.

  • Develop and update critical reports to the category;
  • Prepare business review presentations;
  • Track product price execution on multiples sales channels;
  • Analyze product distribution, floor share and sell out performance;
  • Analyze category financial result by product;
  • Support on portfolio management process;
  • Support on the development of new project Business Cases & strategy;
  • Act as focal point for R&D and Design discussions;
  • Conduct analyzes of the product line (Electrolux) related to its category;
  • Prepare analysis reports of market volume, price positioning, distribution, volume, competition
    actions, cost and profitability of the product line;
  • Conduct Consumer Research Briefing (competing product information survey, history of previous
    research results);
  • Contribute to the preparation of information on the characteristics and benefits of products for
    the preparation of communication materials;
  • Participate in clinics and suggest improvements in products;
  • Analyze the Market and competitors regarding their category of products (Distribution, floor
    space, price, launches, communication);
  • Perform presentation of product launches for internal and external customers;
  • Provide support for the training area - technical (elaboration of e-learning, handouts, etc);
  • Interface with sector line in the development of new projects;
  • Follow the existing category products (Engineering contact for technical improvement and
    POS positioning);
  • Track and update information on the Electrolux website;
  • Contribute to innovation for continuous improvement;
  • Prepare and update Business cases for project meetings;
  • Seek partnerships with companies linked to the product of the category for promotions;
  • Develop Briefings and for new projects for engineering and design;
  • Register new products in the system;
  • Support the definition of: optimal mix, Cluster management, sell in / sell outSupport in category demand planning

Minimum Qualification

  • Graduation: Marketing, Advertisement, Business administration, statistics, economics, engineering, information systems and related;
  • Excel and Power point (advanced);
  • Intermediary English, advanced or fluency is differentiator
  • Spanish basic;
  • Experience in the area of ​​marketing product of a multinational company;
  • Familiarity with demand planning processes;
  • Market Analysis: Consumer behavior & industry trend
  • Retail Knowledge: Development of new products & Pricing formulation