Associate Customer Marketing Manager
Marketing
Full Time
Charlotte, Nc
2018-05-30

Key responsibilities are to support and grow the Frigidaire and Electrolux brands through Draw, Conversion, and Measurement activities with internal and channel customers, specifically Lowe’s.  

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Support the Lowe’s retail channel with marketing programs and assets focused on growing our brands in their stores.
  • Collaborate with internal sales teams to create sell-in plans and co-marketing plans that support sales initiatives of Electrolux brands within the retailer segments; support sales team in influencing key channel stakeholders.
  • Leverage retailer online, media, and print exposure through building relationships with key leads and aligning corporate media schedules, promotional programs, PR campaigns, and training efforts.
  • Assist in the development and execution of specific customer annual co-marketing plans. To include detailed budgets and advertising plans (print, television, in-store materials, online, PR, billboard, ROP, etc), and in-store events. 
  • Monthly monitoring and reporting of retailer advertising quality metrics.
  • Assist in optimizing the online consumer experience through our customers’ websites; which includes: retailer website content management process, online product demos, retailer website consumer question & answer functionality, digital co-marketing campaign development (social media campaigns, search, display advertising, visualization tools, mobile marketing, retailer specific online initiatives, in-store integration).
  • Aid in the development of in-store merchandising programs that align with the customers’ specific needs. This includes management of merchandising material inventory, and the creative execution of in-store account specific signage, POP, consumer materials, and catalogs.
  • Manage a calendar of insertions, custom creative units, approval, and audit of marketing activities. 
  • Track and record marketing spend and effectiveness of spend.
  • Participation in regular customer marketing meetings to review plans, progress, and timelines.
  • Fully support the marketing needs and requirements of key product launches across brands.

Minimum Qualification

  • Bachelor's degree in marketing or related field required.
  • 2-5 years of retail marketing, B2B and category management experience required.
  • Merchandising experience in or with large format retailers (Sears, Lowes, Best Buy, Target) is preferred.
  • Merchandising experience in or with B2B segments is preferred.

KNOWLEDGE, SKILLS & ABILITIES

  • Exceptional interpersonal and communication skills.
  • Must have excellent customer management and networking skills.
  • Ability to handle multiple projects and priorities simultaneously.
  • Self-starter with demonstrated leadership skills and strategic thinking.
  • Must have a full knowledge of PowerPoint, Excel, and Word.
  • A high degree of organization is a must.