Head of Marketing - Professional North America
Full Time
Charlotte, North Carolina

The Head of Marketing Professional NA will report to the Head of Region NA and Cross Functionally to the Sector Head of Marketing. The role is an integral part of setting the strategic direction for the Region, for building the total brand portfolio and for overall interactive leadership in conjunction with the management team. The selected candidate will be a hands on manager, while also retaining a strategic long term vision.


  • Adapt, coordinate and implement on regional level the Sector Marketing strategies
  • Execute product launches keeping focus on timing and process
  • Manage the local marketing budget
  • Within the Region, develop all marketing, advertising and promotional activities
  • Define and implement all market relevant communication tools, such as literature, trade marketing/promotions, exhibitions, events, PR and digital activities
  • Closely follow-up campaigns’ effects, customers' reactions and sales results; report back to respective functional Marketing Heads in Central Marketing
  • Manage web marketing and social network activities being strongly aligned with Group and Sector Guidelines
  • Support the Region Head on defining and managing the pricing activities throughout the different sales channels
  • Spread and build awareness of Electrolux brand within the Region, support on implementing the Sector Brand Strategy for different channels (Electrolux and specialty brands like Kelvinator, Grindmaster, Veetsan, Dito Sama)
  • Cooperate with Business Units, Central Marketing and with global marketing network

Minimum Qualification

  • Minimum 3 years of experience in Marketing;
  • Bachelor's or Master's degree required, preferably in Marketing or Communications


  • A customer oriented mindset
  • Experience in B2B markets
  • Strong understanding of market dynamics and requirements
  • A sales and marketing mind and creative problem-solving attitude
  • Proven ability to develop all marketing communication activities
  • Previous experience in event coordination
  • Media and promotional sales, Internet sales, new media and sales training experience Strong analytical skills and structured approach
  • Strong cost control attitude
  • Exemplary listening skills and the ability to understand and articulate clients' needs
  • Proven ability to plan, prioritize and organize effectively
  • Excellent presentation, public speaking skills, verbal and written communication skills
  • Flexibility and ability to work on several tasks at the same time meeting tight deadlines
  • Ability to work in a multicultural/multinational team