Head of Trade Marketing Operations (m/w)
Switch on the spot light for our appliances. Instore and online.
For us going to work everyday has an even greater purpose than putting the latest product or technology on the market. It’s about improving the everyday lives of millions. By staying humble and open for new ideas – we can push the boundaries for cooking, cleaning and wellbeing at home. But to keep doing so, we need more people who want to innovate and re-imagine what life at home can be.
Want to know how we will cut our carbon emissions by half by 2020? Watch our For The Better film/
Around 600 colleagues work together in our Marketing & Sales headquarter Germany / Austria „Auf AEG“ in the heart of Nürnberg. All of them take responsibility for creative ideas to ensure best-in-class Sales, Marketing and Service delivery to our customers and end consumers. You know us by our brands AEG, Zanussi, Zanker and more. The closest metro station is in front of our main entrance, we have a parent-child-office, cozy breakout areas, Yoga classes and a great canteen – we offer a lot for your life at work!
Head of Trade Marketing Operations
You and your team drive our products’ sellout in-store and online by deploying the right Trade Marketing assets and programs in the most effective and efficient way. You work closely with our Marketing and the Sales teams in Electrical and Kitchen retail and leverage customer segmentation and store prioritization to ensure we deploy the right Marketing activities and programs in the right customers and stores.
A regular day at work
You activate the Point of Sale (POS) in-store and online by creating powerful shop-in-shop systems and displays and lead the transition towards digital assets. You create consumer promotions together with Sales and our retail customers and have ownership of all customer and consumer catalogues. Together with our Sales team you organize trade fairs and take responsibility for production of material needed and logistics. You manage our external merchandiser agency, conduct store checks and provide sell-out and product trainings. With our major e-tailers you drive sell-out activities, optimize brand and product content and monitor performance. A team of dedicated TM experts reports to you.
Creative and Aesthetic. Your concepts are elegant, modern and sustainable.
Agile and Innovative. You have a vision for digitalization and actively drive the change.
Customer focused and pragmatic. You have high standards in execution and strive to deliver the best service.
Communicative and Open. You operate successfully in a matrix organization and engage across all functions.
Analytical and process oriented. You pay attention to detail and monitor your success.
Education & experience
• Degree in economics/business administration with focus on marketing and communications with at least 5 years of working experience in retail marketing
• Strong Sales and/or Marketing background
• Experience in (electrical) consumer goods preferred
• Excellent communication skills in German and English