Product Manager
Product Line
Full Time
China
2018-05-31

JOB PURPOSE

 

• Support category strategy development

• Initiate and work with other function teams to deliver category strategy and portfolio plan to

support company’s overall strategy and goals

• Portfolio management to maximize range output to achieve business goals

• New product development through concept to launch

• Category P&L analyze and action plan implementation

 

PRINCIPAL RESPONSIBILITIES

 

• Category portfolio and GP management

• Support category strategy development, including product range, positioning and business case that in line with corporation’s strategy and business target.

• Yearly and mid-term (3-5 years ) portfolio development.

• Product range management with action plan.

• PIPO ( Product phase in and out ) management

 

New product development

 

• Market and industry trend understanding, analyze, forecast.

• Consumer needs and insight understanding.

• Competition analysis.

• Business case analysis and development.

• New product development following check point process.

• Prepare check point meeting documents.

 

New product go-to-market activities

 

• Marketing message (USP) development.

• Marketing materials co-development.

• New product launch.

• Phase in /Phase out management.

• Market / internal feedback follow up.

• Training material preparation

• Internal system update and maintenance

Minimum Qualification

Educational Background  / Professional Qualification  Requirement

 

• Bachelor’s degree

 

Work Experience Requirement  

 

• 5 years+ product management experience

• Home appliances background is preferred but not a must

 

Skill/Competence Requirement

 

• Strong analytical skill

• Strong problem solving skill

• Project management Skill

• Strong Communication, cross functional skill

• Work under pressure

 

Personal Characteristics Requirement

 

• Open-minded

• Self-motivated

• Result-driven

 

Language ability Requirement

 

• Fluent English, both oral and written

 

Computer literacy Requirement

 

• Good at MS Office, Excel and PPT skill is a must