Sr. Brand_Product Marketing Manager, Food Preservation
Marketing
Full Time
Charlotte, North Carolina
2017-12-04

The Sr. Brand and Product Marketing Manager, Frigidaire Food Preservation will be responsible for the holistic communication strategy for the refrigeration and freezers product categories including communication plans for new product launches, brand building initiatives, and provide input to the 3 year category roadmap. The senior manager will be a champion of the brand and category across the organization building excitement and buy-in from key stakeholders. The ideal candidate will have strong business acumen and will partner closely with the analytics team to ensure marketing programs are optimized for ROI.

ESSENTIAL DUTIES AND RESPONSIBILITIES

FRIGIDAIRE BRAND STRATEGY

  • Develop and gain buy-in for a 3 year brand roadmap for the category
  • Work closely with customer marketing, digital marketing, in-store marketing and ownership solutions to ensure consistent consumer communications
  • Work closely with the Product Line teams to ensure communications align with product line focus areas
  • Partner with Analytics team to optimize communication plans based on ROI
  • Establish strong relationship with advertising agency to manage brand communications
  • Manage production of all consumer advertising for the Frigidaire refrigeration and freezer products with advertising agency
  • Lead content and social strategy for the product category
  • Manage PR programs and events with public relations agency
  • Develop and update key product messages
  • Develop and implement new product launch plans for internal audiences
  • Develop and implement new product launch plans with agencies for consumers
  • Responsible for working closely with the Canadian marketing team to ensure alignment of brand materials across North America.

PRODUCT MARKETING & FRONTLOADING

  • Own frontloading of marketing direction for product launches: working closely with Consumer Insights, R&D, Product Lines and Design to develop strong products based on consumer insights, market opportunities and trends
  • Responsible for marketing input in the Marketing Business Brief as part of the new product development process
  • Assist Product Lines in defining signature features based on consumer needs and brand positioning
  • Interface with Product Lines to ensure successful execution and translation of the branded product generation plan
  • Support transition of projects from frontloading to commercial launch

COMMERCIAL LAUNCH

  • Support the commercial launch process by working closely with the project management team to ensure deliverables for launch are being met
  • Write Product Value Propositions (PVPs) for all products (new and existing), based on PVP brief provided by Product Line
  • Create new product launch sell-in communication materials that can be customized by Customer
  • Marketing for customer presentations
  • Create Alpha Lists for PIM
  • Oversee timely creation of assets
  • People leadership and development
  • Other duties as assigned
  • Travel required

Minimum Qualification

  • Bachelor's degree in marketing or related field required, Master’s degree preferred
  • Minimum 5 years’ experience in marketing required

KNOWLEDGE, SKILLS & ABILITIES REQUIRED

  • Experience with brand or product marketing – including insight generation and brand strategy
  • Experience with managing agency relationships and providing direction to creative agencies
  • Demonstrated knowledge of major appliances businesses strongly preferred
  • Self-starter with demonstrated leadership skills and strategic thinking
  • Exceptional interpersonal and communication skills
  • Must have excellent customer management and networking skills
  • Ability to handle multiple projects and priorities simultaneously – a high degree of organization is a must
  • Ability to work in a highly matrixed organization
  • Must have full knowledge of PowerPoint, Excel and Word