Vintec Club Regional Manager / Wine Channel BDM
Marketing
Full Time
Sacramento, California
2017-12-04

As the Vintec Club Regional Manager, you will be responsible for launching and developing the Vintec Club platform and community of wine lovers/wine cellar owners in North America and supporting the launch of the Vintec brand by building relationships, partnerships and sales within the Wine Industry. The role is a business development, community manager and brand ambassador role. The ideal candidate brings passion for wine and experience within the wine industry; possesses a drive for growth and an entrepreneurial spirit; has a strong interest and/or experience in events and community management; has a polished presentation style and is a strong communicator.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Translating strategy into an implementation model that is delivered within the region.
  • Build and maintain a 1st in class brand and consumer experience for Vintec customers/members and wine lovers in North America.
  • Establish and build upon relationships with vineyards, wine stores, wine distributors and restaurants/wine bars, and develop Vintec Club programs and delivery to ensure building of these key relationships.
  • Create and conduct promotional/hospitality dinners and degustation events with wineries, restaurants, wine bars and trade partners, to deliver remarkable experiences to the Vintec Club community, drive loyalty/advocacy among existing customers, and introduce Vintec/Vintec Club to new customers/members.
  • Manage Vintec Club digital platforms including club website, app and shop.
  • Drive effective marketing programs that will deliver on establishing engagement and connections with customers and consumers.
  • Develop clear and impactful communications to reach audiences, verbal and written, via in person and digital experiences.
  • Identify goals and measure success of business through metrics regularly consolidated and reported to management.
  • Analyze membership/market trends and developments that will maximize the impact of delivering the commercial strategy.
  • Track membership acquisition, retention, revenue and costs.
  • Customer relationship management
  • Work with key stakeholders in business including Marketing, Ownership Solutions, IT, Finance,
  • Fulfilment and Legal to deliver strategy and business objectives

Minimum Qualification

  • Bachelor’s degree in Business, Marketing or similar field
  • Minimum 5 years working in the wine industry
  • Proven experience in marketing and/or sales and/or business development
  • Strong communicator and the ability to conduct negotiations
  • Self-motivator
  • Ability for frequent travel
  • Product / Service knowledge
  • Presentation skills
  • Financial acumen
  • Building rapport

KNOWLEDGE, SKILLS, AND ABITLITES

  • Digital community management
  • Social marketing
  • Event planning and hosting
  • Wine knowledge and passion