360 Marketing Manager
Marketing
Full Time
Thailand
2019-12-31

JOB DESCRIPTION
    -Overall strategy, planning and governance
 -Responsible for the Marketing planning process for COUNTRY and delivering the IMAP overview, including detailed program plans
 -Owner of cascaded strategy from cluster (or BA) and local adaptation and deployment
 -Ensure KPI tracking on key initiatives (e.g. gold initiatives, promotions) and evaluation of return on investment – collaborating with key functions, and external teams
 -Manage all strategic marketing project execution locally by providing support across functions
 -Develop Marketing support (gold, silver, bronze) for HERO product launches in close alignment with sales and product teams supported by cluster team
 -Work with Commercial Launch (CL) Mgr for input on major launches – and to deliver up to the minute information to track launch readiness
 -Deploy key strategic marketing and channel initiatives in close collaboration with functional leads
 -Coordinates with other functions for deploying touch-point marketing strategy
 -Project management support for local market
 -Together with digital lead – but as primary owner - own media and creative agency relationships from strategy through planning, execution and evaluation (by project and annually) – at the local level
 -Best practice sharing across Electrolux EA markets

REPONSIBILITIES (% of time)
• (35%) Marketing strategy and planning
• (45%) Program and project management
• (20%) Tracking and reporting on major initiatives

KEY INTERFACES
• Internal: Marketing team in Business Area, Clusters, Country and Ownership Solutions team, Sales team, Product line and Finance
• External: Agencies and partners

Minimum Qualification



PERSONAL ATTRIBUTES
• Passionate about delivering simply outstanding consumer experiences.
• Extensive experience in marketing channels through all touchpoints including campaign, consumer lifecycle management (always on)
• Strong project management skills with the ability to lead multiple complex projects in a fast-paced, deadline-driven environment with multiple stakeholders.
• Ability to think in a creative and strategic way, but adept at delivering operationally.
• Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions.
• Ability to learn fast and adapt well in unfamiliar situations.
• Strong analytical skills and data-driven thinking.

QUALIFICATIONS
• University degree in Marketing
• 8+ year professional experience in marketing experience
• Fluent in English (oral & written)