Associate Manager, Brand & Product Marketing - Food Preparation
Full Time
Charlotte, Nc


The Associate Manager, Frigidaire Brand & Product Marketing will assist in developing and executing communication plans for Frigidaire Cooking new product launches and brand building initiatives. The associate manager will be a champion of the brand and category across the organization building excitement and buy-in from key stakeholders. The ideal candidate will have strong business acumen and will partner closely with the analytics team to ensure marketing programs are optimized for ROI.



  • Be a champion of the Frigidaire brand throughout the organization and ensure that all communications and product innovation are consumer-insights driven
  • Work closely with customer marketing, digital marketing, in-store marketing and ownership solutions to ensure consistent consumer communications
  • Work closely with the Product Line teams to ensure communications align with product line focus areas
  • Partner with Analytics team to optimize communication plans based on ROI.
  • Establish strong relationship with advertising agency and provide creative briefs for the development of Frigidaire food preparation branded materials
  • Assist in managing production of product advertising with the advertising agency
  • Assist with content and social strategy for the product category
  • Lead and/or assist in development of overall Frigidaire advertising materials and other content needed across the brand, including all in store materials for the relevant products
  • Develop and update key product messages
  • Develop and implement new product launch plans for internal audiences
  • Develop and implement new product launch plans with agencies for consumers


  • Assist in the frontloading of marketing direction for Frigidaire Cooking product launches: working closely with Consumer Insights, R&D, Product Lines and Design to develop strong products based on consumer insights, market opportunities and trends
  • Responsible for marketing input in the Marketing Business Brief as part of the new product development process
  • Assist Product Lines in defining signature features based on consumer needs and brand positioning
  • Interface with Product Lines to ensure successful execution and translation of the branded product generation plan
  • Support transition of projects from frontloading to commercial launch


  • Support the commercial launch process by working closely with the project management team to ensure deliverables for launch are being met
  • Write Product Value Propositions (PVPs) for products
  • Create new product launch sell-in communication materials
  • Create Alpha Lists
  • Oversee timely creation of assets
  • Other duties as assigned
  • Travel required

Minimum Qualification


  • Bachelor's degree in marketing or related field required
  • Minimum 2 years’ experience in marketing required


  • Experience with brand or product marketing
  • Experience working with, and providing creative direction to advertising agencies
  • Self-starter with demonstrated leadership skills
  • Ability to handle multiple projects and priorities simultaneously – a high degree of organization is a must
  • Able to successfully lead, and work, in teams as well as independently.
  • Demonstrated project management skills and ability to take direction.
  • Strong written and oral communication including experience presenting to diverse audiences.
  • Proficient in Microsoft Office (PowerPoint, Word, Excel, etc.) and able to learn new software