Brand Activation Manager
Full Time
Vilnus, Lithuania

Brand Activation Manager

At Electrolux, we are passionate about improving everyday life for millions of people and the planet. It’s embodied in everything we do. We believe that great tasting food brings people together. That our favorite clothes bring out the best in us. And that the home should be a place for wellbeing, a place to care for ourselves and our loved ones. 

We are on a transformation journey fully shifting towards a consumer centric approach, reshaping the way we engage, interact and create value for our consumers – it’s an environment in constant change where we evangelize new ways of thinking and we are looking into new business models.

Currently we are looking for an experienced, open-minded and agile Brand Activation Manager for Lithuania, who will be responsible for AEG and Electrolux brands. The main goal will be to strengthen Electrolux Group brands position on market with a clear focus on delivering a best in class Consumer Experience during Consumer Journey at all relevant touch points. 

Brand Activation Manager works closely with Marketing Manager Baltic Countries, sales and product teams as well as controlling or supporting agencies. Based on brand strategies, develops and executes Annual Marketing Plans to drive effectively business results. 

Location: the role is based in Vilnius, Lithuania


• Contribute to development and execution of Annual Marketing Plans based on brand strategy to drive effectively business results: brand Equity KPI’s & sell-out
• Translate brand strategies into brand plans, brand positioning and go-to-market process
• Develop, align and execute entrusted marketing activations (360 communication, digital, instore, promotions, new product launch, etc) in collaboration with internal clients (Product Lines, and Sales) and external partners (media house, advertising & digital agencies)
• To drive, design, build and maintain Electrolux brand effective digital & social media presence; web experience, promoting excellence across our digital marketing activities. 
• Ensure remarkable branded consumer experience online
• Shaping consumer journey, driving digital campaigns
• Drive communication development and local assets production
• Manage dedicated budgets and optimize ROI effectiveness of our spending
• Analyze Consumer and Market data to develop business recommendations and implementation into Lithuanian market
• Supervising the sign off of marketing literature and campaigns, liaising with Product Lines, ensuring the designs and messages meet the company brand guidelines
• Lead cross-functional collaboration within commercial triangle (Marketing/ Sales, Product Line);

Our expectations:

• Experience with brand building, additionally: marketing budget, conducting marketing and advertising activities; planning of sales, budget control, brand/product launches.
• Demonstrable experience –at least 2 years’ experience in brand building with some digital experience (managing on line marketing activity such as SEM, SEO, PPC, E-mail marketing, display advertising and affiliate programs)
• Experience in communication development
• Knowledge of social media, digital campaign tracking capabilities and web analytics also required. 
• Proven track record in managing and developing digital marketing campaigns 
• Self-starter, independent, self-motivated, disciplined
• Ability to collaborate effectively across levels and functions
• Ability to combine data from multiple sources, set priorities, analyze in structured way and come up with logical conclusions
• Ability to plan work and manage multiple priorities
• Passion for learning and development
• Very good Lithuanian and English 

Who you are:

Passionate about Brand and Product
Passionate about Consumers, delivering real value to them and outstanding experiences across the journey
Passionate about digital channels, digital marketing and ecommerce
Agile – you work with urgency, analyzing and adapting to different situations quickly understanding changes and reacting confidently and decisively.  
Positive and collaborative team player, able to effectively cooperate across levels and functions
Energetic – pro-active, with passion to deliver results in both short and long term.
Open – you keep the Consumer and Customer front of mind, bringing an outside-in perspective, encouraging cross-collaboration, leveraging diversity and encouraging open feedback. 
Integrity and respect – you maintain high standards of honesty and trustworthiness and consider ethical implications of issues and decisions.

We offer:

• Permanent position 
• Great team atmosphere, flexibility and opportunities for further development
• Health Insurance

Apply now

We encourage you to apply as soon as possible as candidates will be interviewed continuously. The position may be filled prior to the date described as 'Apply by'