Brand Manager EA
Full Time
Bangkok, Thailand

Role Objectives



The mission of the Brand Manager is to develop, activate and track strategic 360 initiatives across key markets in East Asia (EA) in order to achieve a best in class consumer experience pre, at and post purchase, drive synergies across the markets, and to meet both brand and sales targets for the cluster.


Key Responsibilities

  • Responsible for the “Integrated Marketing Activity Plan” (IMAP) for East Asia
    Manage strategic 360 experience projects as defined by IMAP, including preparation, implementation in local markets and ongoing monitoring / reporting of results (closely align with Trade Marketing, Digital and PR)
  • Develop Marketing support (gold, silver, bronze) for HERO product launches in close alignment with APAC Marketing, cluster Product Line and local market needs
  • Work with Commercial Launch (CL) MD on defining CL annual plan as well as Key rep for Up-stream development for EA input.
  • Develop key 360 marketing and channel initiatives
  • Track monthly Marketing metrics (Brand Health, Social, PR, etc)
  • Track KPIs on key initiatives (e.g. gold initiatives, promotions) and evaluate return on investment
  • Project management for strategic Marketing initiatives in EA
  • Media planning in EA (agency management, strategy, process, synergies, KPIs)
  • Best practice sharing across Electrolux sectors, APAC region and EA
  • Lead monthly 360 Forum and coordinate quarterly 360 Marketing summits
  • Brief agencies and coordinate agency meetings. Ensure their deliverables are on-time, on-brief and within budget
  • Lead quarterly Business and competitive review in marketing forum
  • Benchmarking of simply outstanding consumer experiences (competition and out of category / leading industries)
  • Define Ownership Experience support level for EA and activate across key markets in close alignment with APAC Ownership Solutions

Minimum Qualification

Competences Needed

  • Education: University / Business School or equivalent
  • Excellent project management & leadership skills
  • Strong team player, but also takes individual responsibility
  • Brand and business oriented, strategic & creative thinker
  • Good communication and presentation skills
  • Fluent English (oral & written)
  • EA market understanding (advantage)


Preferred Career Experience

  • Min. 5-7 years’ experience in Marketing in companies or agencies with similar products & services (experience in white goods industry is a plus)
  • Experience driving integrated marketing initiatives & managing cross-functional teams
  • Experience in a matrix organization is a plus