C&A & Digital Direct Sales Representative
Full Time

*** C&A & Digital Direct Sales Representative ***



Looking for a highly experienced capable C&A & Digital Direct Sales Representative who will develop C&A and e-business strategies and lead online business growth while being a bridge and catalyst for the Korea sales team to be an online business powerhouse.



  • Sales strategy and promotional plan development
    • Responsible for delivering C&A sales budget and operational profit
    • Development and adaptation of product for local market including creating packaging and instruction for use catalogues and market support materials (POS, brochures, merchandizing etc.) in conjunction with Global C&A team.
    • Achieve annual sales revenue target and GP1 target.
    • Set a clear sales target and strategy with solid  activation plan per digital accounts.
    • Plan effective online promotions as necessary with deal details, special pack, gifting, and others.
    • Collaborate with marketing team to maximize commercial impact of digital marketing campaign and investments.
  • Key account and vendor management
    • Proactively arrange meetings with buyers in key retail chains/ web shops, outlets, etc. to present C&A product range proposals, and pursue necessary follow up meetings to secure new listings with new customers.
    • Work with existing customers / buyers and key accounts together with KAM and sales people to develop C&A sales in existing channels alongside existing SDA business.
    • Effective relationship management with digital sales vendors and support capability development of them.
    • Develop, build & maintain strong and long term relationship with digital customers.
    • Close communication to deliver Electrolux strategic direction to digital sales vendors and engage them to comply with the strategy.
    • Provide optimum products and services to digital customers to maximize the business potential per account.
  • Operational Excellence
    • Define and maintain a product range according to brand positioning concept and competition, as part of the regional range definition process working with support from Global C&A team.
    • Track digital activities including competitors for actionable insights on site pricing, promotions, and other consumer conversion activities.
    • Great understanding for e-commerce market insight.
    • Highly experienced in Vendor management.
    • Data analysis for effective decision making.
    • Monitor & analysis e-commerce results and make recommendations on the most effective programs like highest conversion keywords, promotional result ROI’s


Minimum Qualification


  • Organizing, achieving objectives, strong business drive – Energetic business minded for business growth with winning sprints and strong ownership.
  • Conceptualizing, influencing, excellent persuasive communicators towards various stakeholders to drive common goals
  • Agile on customer and consumer trends and behaviors and consumer markets and adopt quickly to cope & shift with the changes
  • Growth mindset looking for continuously learning and growth for her/himself and others
  • Team work and cross functional collaboration skills and attitudes
  • High integrity, honesty and  morale



  • Understand e-commerce market dynamic, shopping malls trends
  • Technologically savvy with a real passion for mobile and digital innovation.
  • Personable and able to build strong relationships with customers, distributors
  • e-commerce sales planning and analytical (Promotion ROI’s, Sales conversation rate)
  • Good PC software skill (i.e. MS office)
  • English: Intermediate level in written and speaking



  • Bachelor’s degree (any business-related course)



  • Min. 3 years of proven track record in e-commerce sales.
  • Working experience in e-commerce related role in FMCG/IT companies, and/or merchandiser role in pure players is preferred
  • Knows and understands the digital consumer & shopper journey, the key touch points and actors in the digital landscape and their drivers
  • Hands-on experience in digital sales (e.g. analytics, digital media, online marketing, e-trade, online sales, end-to-end digital channel, and vendor management)

Apply now

We encourage you to apply as soon as possible as candidates will be interviewed continuously. The position may be filled prior to the date described as 'Apply by'