Category Director- Cooking Appliances
Product Line
Full Time


Our business is growing and we are inviting talents to embark with us on the journey to create a simply outstanding experience for our current and potential consumers around Taste, Care and Wellbeing.

APAC&MEA, the newly integrated Business Area of Electrolux Headquartered in Singapore encompasses rich and diverse mature and emerging markets such as Australia, Africa, Middle East, China, Thailand, etc. The region comprises of over 100 countries and 1000+ spoken languages.

Our Business area is a unique blend of cultures, festivities, ethnicities and cuisines. The way people cook, care for their clothes and homes is different and unique as well. Which makes the job of our Product Line teams extremely exciting and challenging.

Today we have sold 5.3M products sourced and produced in 7 plants across South Africa, Egypt, Thailand, China and Australia thanks to our 8000 employees. This year we will be launching a host of new products including the new range of connected washers and dryers as well as our new Electrolux designed products to commemorate our centenary.

Joining our Product Line department will give you an opportunity to shape a challenging and a dynamic business. For example, working with Chefs offers exciting opportunity towards designing the next generation of cooking innovations. You will collaborate with Developers, Architects and Designers to understand the homes of tomorrow and offering an unmatched suite of complete taste, fabric care or home comfort related offering.


Build product offerings that create better experiences for our Multicultural consumers as well as to ensure the business’ competitive advantage and profitability.

Building a strategic plan for the category, define its commercial agenda and ensure the P&L results would be other key responsibilities.  


Are a seasoned professional with progressive experience in building a business and delivering commercial results

A consumer focused individual with a proven ability to operate in a large, complex organization and maximize the value of strong brands


Previous P&L responsibility
Portfolio and Range Management
Consumer insight from emerging markets (MEA, SEA, China)
Commercializing consumer relevant Innovation
Effective story telling

• 10 years of working experience in a consumer focused industry such as Home appliances, Consumer goods or Consumer electronics.