• Manage copy content creation from brief to delivery for a multitude of projects running in parallel to tight deadlines.
• Responsible for copy-written product messaging for A-Brands in APAC & MEA (Electrolux, AEG, and Frigidaire).
• Provide support in copy-writing messaging for strategically important brands (Zanussi and Westinghouse).
• Become an expert in articulating messaging in the correct tone of voice for the key strategic brands within our portfolio – speaking directly to our target consumers.
• Work closely with Product Marketing to translate internal value propositions into highly engaging consumer-facing messaging using the Attract, Engage, Convert (AEC) messaging framework.
• Create world-class trade presentations to convincingly sell-in new key projects and ranges to both internal stakeholders and trade customers.
• Be a key stakeholder in the creation of:
- Brand/Range/Category value propositions
- Taste/Care/Wellbeing platform development
- Brand pillar articulation across touchpoints
- Press releases, website articles, native content
REPONSIBILITIES (% of time)
• (60%) Copy-writing
• (30%) Other content creation
• (10%) Capability building
• Internal: Brand - Global, Business Area, and Cluster, as well as Product Marketing, Product Line, Ownership Solutions and Connectivity teams.
• External: Creative agencies. Potential partnership companies and organisations.
• Passionate about delivering simply outstanding consumer experiences.
• Ability to write, edit and proofread high quality written content (anything from short product copy to web articles and press releases).
• Advanced PowerPoint skills with demonstrable portfolio of best in class trade and internal presentation materials.
• Good understanding of SEO/SEM and other mechanisms that drive traffic.
• Positive attitude and solution-focused thinker.
• Highly driven to deliver results by ensuring that projects cross the line.
• Strong project management skills with the ability to manage multiple deliverables in a fast-paced, deadline-driven environment with many stakeholders.
• Strong team player and influencer who is also able to take individual ownership and accountability for tasks.
• High attention to detail is a must to ensure consistency in all executions.
• Ability to think in a creative and strategic way, but adept at delivering operationally.
• Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions.
• University degree in English, Design or Marketing.
• 3-5 years professional experience in copy-writing, and content creation preferably across multiple channels, with proven results and an exceptional portfolio.
• Fluent in English (oral & written)