Digital Marketing Director, Europe
Marketing
Full Time
Stockholm, Sweden
2019-04-07

Lead digital marketing strategies and inspire millions of people to enjoy a better life at home

At Electrolux, we are passionate about improving everyday life for millions of people and the planet. It’s embodied in everything we do. We believe that great tasting food brings people together. That our favorite clothes bring out the best in us. And that the home should be a place for wellbeing, a place to care for ourselves and our loved ones. That is why we have the goal of becoming a world-class consumer marketing company and we are focused on delivering outstanding consumer experiences with activation of the defined 360 consumer touchpoints. This is where you come into picture! 
 
For the Business Area Europe, we are after a passionate and engaged leader to join our European Marketing team as Digital Marketing Director. In this role you will drive Europe-level digital marketing strategies with the main objectives of defining and delivering outstanding digital consumer experiences, as well as you will lead the strategic planning, implementation, testing and optimization of digital marketing investments to drive purchase of our products and consumer lifetime value. 
 
The challenge 
Times are really exciting at Electrolux! Our ambition is to become a digital leader in our industry and we expect you to be the driving force on the journey. 
 
The team
You will lead a dynamic, driven and multicultural team of approx. 20 highly specialized digital marketers spanning across acquisition, conversion and retention marketing. You will have daily interaction with the Global Marketing and Global Consumer Experience functions, and work in close collaboration with the European Sales and Services team and the larger Marketing team. Breaking the Europe region into 9 clusters, you will also as functional digital marketing lead for the Digital Marketing Managers in the clusters and provide guidance in the recruitment and development of digital talent. You will be part of the European Marketing Leadership Team and will report to the SVP Marketing Business Area Europe.  
 
The location
The role is based in our global headquarters office in Stockholm/Stadshagen where we are 60+ nationalities under the same roof and you will be travelling across Europe for approx. 20% of the time.   
 
Key areas of responsibility
Digital Strategy: Define and deliver a digital strategy that drives our marketing activities and supports our ongoing digital transformation initiatives 
Website Design/Development: Set the strategic direction and guide both internal teams and external agencies to deliver new platforms, functionality and features in a fully agile development fashion
Brand and Product Activation: Architect and plan how our brand platforms, product commercial launches and campaigns are delivered through digital channels and provide overall oversight to execution to ensure a true 360 consumer experience
Ecommerce: From a digital marketing perspective you will have a lead role in delivering the ecommerce consumer experience for both our owned channels (direct to consumer ecommerce) and on retailers’ ecommerce sites (including our consumer review strategy and content development) 
Digital Technologies: Provide leadership in the development of a technology stack that supports our outstanding digital consumer experience aims including product information management, asset management, content management and analytics/optimization technologies
CRM: Act as the lead for Marketing in the triangle (also including Consumer Service and Ownership Solutions) managing our major CRM transformation programme (known as ConCent)
KPIs and Analytics: Implement a measurement framework based on experiment and learn principles to drive continuous performance improvements strongly linked to commercial objectives 
Thought Leadership: Act as the go-to authority on digital marketing and digital commerce in the Business Area Europe translating the Global strategy into practice
 
Who you are
Collaborative leader. You are comfortable working within a matrix environment that is highly dependent on effective cross-functional collaboration
Credible and influential. You possess strong communication, leadership and problem solving skills with the ability to develop and maintain relationships with diverse sets of stakeholders
Agile. You like working in a fast moving environment, being open to new opportunities and evolving priorities and flexible in the way you deliver against strict deadlines and dealing with ambiguity
Consumer driven. You understand well the consumer journey and you are always on the scout of how to deliver outstanding consumer experiences 
Engaging motivator. It is natural for you to motivate, challenge and lead the progressive development of people 
Data-driven. You know the power data gives you and you have strong analytical skills and data-driven thinking to define problems and develop innovative solutions
 
Requirements  
• University degree in business and/or management 
• 10+ years senior management experience, with proven record of business and people leadership in a multi-cultural and matrix environment 
• Extensive experience in digital marketing in a B2C environment
• Experience in formulating digital strategy and developing digital consumer experiences across search, social media, paid media, web analytics, ecommerce, email marketing, mobile platforms, CRM and online campaign development
• Thorough understanding of digital trends and developments with an ability to formulate how these can impact and benefit Electrolux
• Proven practical experience in applying web metrics, digital testing/experimentation methodologies and optimization strategies
• Strong project management capabilities including conceptualization, driving alignment, resource planning, managing budgets, deadline and objectives, delivering analysis and recommendations 
 
Contact person: Ana Timofei