Digital marketing & E-commerce Manager
Marketing
Full Time
Egypt
2020-12-31

 

Your Role

 
Support Head of Marketing on budget planning and management of total Marketing budget Egypt

A Typical Day

• Leads, develops and implements digital marketing & E-commerce strategy for Egypt SA
• Manages digital marketing / E-commerce function with strong interaction with the BA & global teams results
• Contributes to the development of the functional strategy 
• Develop and manage Digital Marketing & E-Commerce strategies to achieve the company’s objective 
• Responsible for online sales through Zanussi online store & E-commerce partners
• Responsible for visibility that enpromate a company and its products and/or services, includes driving qualified leads/ sales to various channels (Retail, Call center, MT & TT)
• Manage Digital & E-commerce teams, providing them with the required coaching
• Manage, develop & optimize Electrolux web site(s) with close co-op with local and regional stakeholders;
• Plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
• Improve the usability, design, content and conversion of the company website
• Identify and evaluate new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
• Responsible for driving relevant consumers with the goal of improving brand recognition and trust.
• Proper implementation, drive analyses, data mining and insight generation to feed proper decision-making. 
• Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
• Manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media 
• Responsible for planning and budgetary control of all digital marketing & E-commerce activities
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Measure and report performance of all digital marketing campaigns/activities against set KPIs;
• Develop new and creative growth strategies;
• Driving product reviews and registrations;
• Manage the interface with key customers regarding web strategy implementations, in particular:
• Identify new areas of ecommerce opportunity beyond current brand offering.
• Strength partnerships with Key online omni & pure players
• Oversee the ecommerce website of Zanussi brand. Manage the overall user experience, including site navigation, content development, checkout funnel and promotional campaigns.


Who You Are
 
• Bachelor’s degree or Master degree in marketing or MBA is a plus Requires in-depth and/or breadth of expertise in own job discipline and broad knowledge of other job disciplines within the organization 
• At least 3 years’ experience in shaping and executing social media campaigns;
• Fluency in digital analytics;
• Ability to manage multiple projects in a fast-paced, deadline-driven environment; 
• Proven ability to build consensus and work effectively within a cross-departmental tea
• Experience of implementing Digital strategy at trade partners websites; 
• Proven track record in managing and developing digital marketing campaigns; 
• EPI server experience / skills in PIM (product information management); Bache
• Acts as a leader or key technical contributor in projects with notable risk and complexity
• Creates networks with key decision makers internally and influential players in own discipline externally
• Anticipates problems and proposes innovative solutions that require conceptual and innovative thinking
• Proven (by results) expertise in digital marketing management (from client or agency side); 
• Substantial experience in managing media and creative agencies to deliver digital solutions in line with business strategy; 
• Demonstrable experience in managing various online marketing activities: search campaign, E-mail marketing and affiliate programs 
• functions

Core Competencies

• High communication skills ability to negotiate with customers.
• Good communication, and collaboration skills 
• Leadership skills
• Teamwork ability
• Good ability to work in a matrix environment
• Analytical and problem-solving skills 
• Relationship builder with internal and external stakeholders


Apply now

We encourage you to apply as soon as possible as candidates will be interviewed continuously. The position may be filled prior to the date described as 'Apply by'