Digital Marketing Manager
Marketing
Full Time
Charlotte, Nc
2019-07-31

DESCRIPTION

The Digital Marketing Manager is responsible for managing all digital marketing activities to drive ecommerce, aftermarket product awareness and user experience on the Frigidaire and Electrolux brand sites, and Electrolux Company Store. The Manager will work closely with Marketing, Operations, Product Line, IT and Digital teams within Electrolux on digital activities that include, but are not limited to search engine marketing, email CRM, site design, user experience and web management, A+ content and data management, apps and connectivity, paid media, ecommerce, pricing, promotions and data analysis. 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

  • Oversee and execute digital marketing plan(s) to drive end-to-end customer experiences to drive traffic, consideration, and sales to consumers—prospects and existing owners
  • Responsible for budget creation, creative approval, media planning, promotion and incentive programs, website and email management, and digital strategy for aftermarket launches 
  • Provide a strategic approach to the user experience and consumer engagement with products—recommending and working with the Product Marketing teams 
  • Manage and coordinate all digital marketing workflows with internal teams, external consultants and agencies, and third party development partners to ensure flawless execution 
  • Serve as liaison for all connectivity and applications projects with IT and Product Line with a focus on the ownership experience and driving aftermarket sales 
  • Oversee maintenance and quality of data, content and related digital assets; review and recommend strategic and competitive data for best-in-class user experiences 
  • Manage all digital marketing for paid and owned channels on mobile and desktop platforms including: paid search, third party display and social
  • Work closely with third party content and review syndication systems (i.e. Content Analytics, Bazaarvoice) and ensure seamless flow of information 
  • Propose, plan and manage ecommerce promotional calendar with clear ROI measurements; adapt quick agile analysis to drive learnings and business decisions 
  • Create, manage and implement an agile ecommerce pricing structure based on market assessment, business goals, competitive analysis and consumer insights 
  • Strategize and execute email CRM campaigns in IBM Watson with agency partners contributing to content development, editorial calendars, technical audits and updates with the goal of creating an optimized mature customer journey 
  • Participate in the development, management and deployment of brand sites including testing calendar and site roadmap
  • Develop, test and manage ROI for all digital marketing channels
  • Experience using best-in-class tools and technology for providing analytics/metrics, and providing recommendations and solutions based on proven data
  • Manage and track new projects, maintenance, issues and workflows in Workfront project management system and maintain databases, records, files and spreadsheets for all projects



Minimum Qualification

MINIMUM QUALIFICATIONS

  • Bachelor’s degree required in marketing, visual communications, data analysis, computer science, or a related field with experience 
  • 5-7 years related experience in digital marketing
  • 1-3 year management experience 
  • Experience managing third party digital marketing initiatives, media buying strategies and performance metrics
  • Experience with content management systems, ideally PIM, EPI and Hybris systems
  • High-level of proficiency with Google Analytics; digital dashboards (i.e. PowerBI); Marketing Automation (IBM Watson);
  • Microsoft applications including Excel and PowerPoint; CMS and project management systems (i.e. Workfront, Wordpress);
  • Basic Adobe Photoshop skills
  • English fluency is required. Additional languages a plus.

KNOWLEDGE, SKILLS & ABILITIES REQUIRED

  • Candidates must have proven experience in creating, implementing AND managing innovative, successful digital marketing campaigns/programs in all relevant channels, while aligning those strategies with business goals and objectives in customer engagement initiatives
  • Executive presence with ability to lead, motivate others, set clear direction, and drive progress against goals while holding support partners accountable
  • Ability to utilize "voice of the customer" feedback and analytics to help inform digital strategy
  • Visionaries as well as doers needed – ability to manage multiple projects in a fast-paced, deadline-driven environment 
  • Can manage complex approval processes and shifting priorities
  • Detail-oriented and well-organized 
  • Strong project management skills 
  • Exceptional quantitative and analytical skills, solutions-oriented problem solver 
  • Strong communication skills, both written and verbal; specifically the ability to write and speak clearly, concisely, and accurately
  • Extremely strong comfort level with change; frequently this role will be faced with last minute/past deadline requests to make updates to meet business needs
  • Proven ability to build consensus and work effectively within a cross-departmental team