Digital Marketing Manager Thailand
Marketing
Full Time
Bangkok, Thailand
2019-12-31

ROLE OBJECTIVE:

The objective of the Digital Marketing Manager of Thailand is to lead the digital transformation within the company, including PAID / OWNED / EARNED media and E-Commerce to achieve both a best-in-class online consumer experience and the countries sales targets. The 360 Digital Marketing Manager is also the Electrolux center of competence for selected strategic digital consumer and retailer programs. He/she ensures alignment with the APAC digital strategy and consistency of execution across all touchpoints.

 

JOB DESCRIPTIONS:

PAID media
• Managing all PAID media both always on and marketing campaigns with digital and media agencies including search / social / influencers and etc.
• Optimizing all PAID media in order to achieve KPI targets

OWNED media
• Managing of existing digital platforms including Facebook, Youtube and Electrolux brand website in order to ensure up-to-date and meaningful content for our consumers.
• Cross functional team work with Product Management and Sales team
• Promote our 360 marketing campaigns on our digital platforms

EARNED media
• Providing monthly product reviews and ensure high quality keywords in order to gain share of search results in search engine.
• Providing consultancy to marketing / product team on how to drive earned media for the Electrolux brand.

E-Commerce
• Managing Key Account / Pure Player online sales program in order to drive more sell out
• Working closely with Marketing, Product and Sales teams to develop E-commerce digital programs

 

Major Responsibilities/ Accountabilities: (% of time)

1. Monitor Paid media effectiveness in order to deliver agreed KPIs (30%)
2. Develop meaningful content for our OWNED digital platforms including social media / brand website in order to increase conversion while working with cross-functions in order to ensure best in class content (30%)
3. Focusing on how we drive our product reviews in order to get more share in search results (off-page Search Engine Optimization) (10%)
4. Drive Key Account and e-commerce programs / training to increase online sales and become the preferred digital partner for our trade partners (30%)

 

Key Interfaces:

Internal: Marketing & PR / Product Line / Regional (EA & APAC) Digital Marketing Team
External:  Digital & Media agencies / Bloggers & Influencers / Media owner representatives e.g. Facebook, Google

Minimum Qualification

Qualifications:

• Bachelor's degree or higher in Business / Marketing
• >5 years’ experience in digital marketing of an intern. company or digital / media agency
• Ability to interface effectively with executive management across different business functions
• Good people skills to gain peer support regionally and in-country for new initiatives
• Excellent written/verbal communication skills
• Excellent interpersonal skills; ability to build, manage and influence virtual teams
• Experience in a matrix organization is a plus
• Excellent project management
• Brand and business oriented, strategic and creative thinker
• Good communication and presentation skills
• Fluent in Thai and English (Oral & written)

 

Personal Attributes:

• Good personality and positive attitude/’can do’ attitude
• A true team player, enthusiastic, energetic and pro-active
• Results-oriented
• Excellent communication and interpersonal skills
• Strong co-ordination and problem-solving skills

 

Key Performance Indicators (KPI):

• Country Business Performance
• APAC & EA KPI

Apply now

We encourage you to apply as soon as possible as candidates will be interviewed continuously. The position may be filled prior to the date described as 'Apply by'