Ecommerce Manager, India
Sales
Full Time
Mumbai, India
2021-12-10

Your Role

We are looking to establish our presence in the ecommerce space and looking for an  experienced candidate to lead the initiative and take us ahead in this exciting journey of consumer-led purpose driven growth. You will be armed with the responsibility of ensuring the Electrolux Brands, Range and Purpose stands out from the competition commercially in the digital space and delivers the Ecommerce growth ambition.
We aim to bring to life our purpose of ’Shape living for the better’ through Ecommerce delivering great experiences pre, at and post purchase with a future fit and digital first team and sustainable business model.

This channel will have an independent P&L led by this person.

A Typical Day

You are a T-shaped marketer
Responsible for managing the overall P&L of Marketplace channels
Provide a strategic direction to the growth of the company's products for e commerce channel.
Ensure the effective planning, creating yearly marketing calendar, execution of e-commerce strategy, working cross functionally with sales, finance, operations and IT teams
Build key plans and marketing initiatives to engage and acquire new consumers across e commerce customers
Ensure a high-quality user experience; content development, checkout process and promotional campaigns along with Product, sales and brand marketing teams.
Shopper-centric and data driven decision making
Purging low-performing pages, keeping track of the competitors’ strategy, keyword tracking will be routine activities.
Plan marketing activations and design effective consumer campaigns to drive traffic to the brand on market place and generate optimum ROI
You will partner will the Digital Marketing team to generate relevant, targeted traffic to the Ecommerce sites. You will need knowledge of Google Search, PPC, Social media marketing, Affiliate marketing and optimization knowledge to help DM team reduce customer acquisition cost and generate targeted traffic.
Defining / monitoring sales targets / KPIs in collaboration with the top management and heads of other sales channels
You will partner and guide the analytics team on both the quantitative and qualitative analytics data collection and analysis to understand user behavior for optimization.
Drive profitable growth with the top e-commerce portals like Amazon and Flipkart; and explore growth opportunities with other niche / new portals (including annual planning, supply chain coordination, marketing interventions, competition insights, coordination with distribution partner)
Increase penetration, deliver growth and ensure strong market share in ecommerce channel
Coordinate with operations teams and distribution partners to ensure the AOP is fulfilled as per marketplaces requirement
Develop business case assessments and cost / benefit analyses for e- commerce spending and initiatives
Supervise recruitment, training, retention, and management of Marketplace team
Ensure Information / Data Security compliance as per the required regulations and company guidelines

Minimum Qualification

Who You Are

BA or equivalent degree in Business or related field a nice to have
6+ years of experience managing Ecommerce marketplaces (Amazon, Flipkart, Tata cliq, Paytm, Snapdeal etc) across multiple countries
Experience growing whitespace ecommerce businesses in corporates or in marketplaces
Track record of driving commercial growth with focus on sales, CVR, shopper NPS and profitability
Comprehensive understanding of all ecommerce trading levers with ability to interpret the insights and agility to drive commercial growth
Demonstrated leadership and can handle situations with confidence, tact, and resourcefulness
Ability to lead in pressure situations and strong interpersonal and collaboration skills
Excellent written and verbal communication skills, with experience presenting to and engaging stakeholders at all levels navigating context & change
Results oriented with a focus on quality, efficiency and operational excellence, attitude of continuous improvement
Shopper-centric and data driven decision making
Self-starter and highly motivated and organized
Problem solving with a "roll-up-your-sleeves", "get it done" mentality
Hands-on results-oriented attitude with a strong bias for action; proven track record of “getting things done” with end-to-end thinking under pressure.
Excellent collaboration and organization skills with strong adaptability – able to set priorities and problem solve to meet deadlines in a complex and changing environment.

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Apply now

We encourage you to apply as soon as possible as candidates will be interviewed continuously. The position may be filled prior to the date described as 'Apply by'