Global CRM & Loyalty Director
Full Time
Stockholm, Sweden

Global CRM & Loyalty Director

At Electrolux, we are on a journey to provide our consumers with a simply outstanding experience in Taste, Care and Wellbeing.

We are now looking for you that have a genuine passion for the consumer and want to be part of our vision to Shape living for the better. You are analytical with a creative mind,  are driven by trying new methods to achieve the best consumer experience and want to be part of building something new. In this role, you will develop, build and execute our CRM strategy and roadmap on a global level for as part of Electrolux Ownership Marketing team. 

Does this sound like you? We really hope so! You will be joining a great and fun team who lives and breath consumer experiences!

Typical day at work
You will lead and shape the long term CRM and loyalty strategies for Electrolux globally with a focus on Ownership Experience. You will shape the data and consumer value strategies for ownership marketing and support the work to settle business rules for marketing communication in our business sectors. You will also support the heads of Marketing and Ownership to frame opportunities, costs, systems, usage and organisational needs for successful development and implementation. Furthermore, you will develop, mentor and grow our business sector team’s skills in their journey towards CRM and omnichannel marketing excellence. You will build guidelines and a framework for segementation and a 360 view of the consumer supporting company strategies. You will also be securing data exploitation opportunities, flow and architechture together  with IT to reach a single view of the customer. Part of your role will be to define KPIs, metrics and success criteria and you will be the specialist go-to person within CRM context. You will drive pilots and cross-regional learning and take initiative to test & learn & experiment. Overall, you will externally build a name for Electrolux within the CRM community and you will also over time build up a team internally that will support our business sectors.

Who you are: 
• Influential - You know how to structure a case and get people on board. 
• Self-starting - With lots of initiative, you always have something to do and thrive on being productive. 
• Collaborative - You ask and you listen, you take ideas on board and work with your team, taking everyone in the same direction. 
• Creative - You look at everything from every angle, distilling the core message and putting it together in a way that excites and delights. 
• Agile - Both flexible and open minded, you work efficiently and proactively to deliver results. 
• Adaptable - With a number of projects running simultaneously, flexibility and agility are essential. 
• Problem-solving - You see challenge as opportunity
• Curious - You want to know everything about everything – then you take it all apart and put it back together.  

• Around 7-10 years of proven successful track record in building up and implementing CRM systems with probably around 3-5 yrs on Director level within CRM 
• Knowledge of loyalty programs and communities
• Strong project management and stakeholder management skills
• Background from large international organisations with B2C focus
Preferrably a background from industries where customer call centers, a network of customer facing service centers e.g store or repairs services are an important part of the offfering and digital and physical touch points are combined. 
• Good knowledge of different CRM systems (e.g Adobe, Sales Force etc)

Dedicated recruiter: Cecilia Bajera