Head of Marketing
Marketing
Full Time
Japan
1970-01-01

Mission
 ·To drive Country business strategy and alignment on Product portfolio strategy/management and Brand &
market activation strategies in Japan so as to achieve business targets set
for the year and long term
·To contribute to Company strategy as a member of leadership team, Small
Appliances
·  This role will be responsible for Product range planning, management of new product
launch and product sales promotion to achieve the business target (Brand and
Sales) for the assigned product line.

Key Operational Responsibilities
(Identification of job content in terms of outputs)

Key Operational Responsibilities: (BM bits)
- Long and short term strategic Marketing planning, based on consumer insights, and leadership to drive alignment between APAC & Country BM function. 

- Ensure execution consistency to uphold Brand positioning in Japan

- Annual GTM marketing plan development as aligned with Product Innovation calendar and map
directions in tandem with local functions for alignment on successful launch
and execution. (GTM:  Go-to-Market)

- Develop GTM assets that aid in sell-in/sell-out at country level. 

- For both brand communication and product, Manage Advertising (via all media to consumers incl. e-commerce support), Promotion, Consumer Research, Test for product launch,  Budget for most
effective/efficient GTM activation. Manager Adv./Media/PR agencies Manage PR activities

- Manage Adv./Media/PR agencies

- Manager PR activities

- Establish a system of KPIs and accountability for success measurement of GTM roll-out.

  •     Monitor brand health and take necessary actions where necessary
  •     TV, Digital, Print Media plan and media buy
  •     Key communication message development and its legal check
  •     Key visual development for sales team to develop in-store activation materials e.g. display gondola, POS, leaflet, catalogue 

- Organize and direct marketing and strategy meetings on a regular basis whereby the strategy
and promotion programs are reviewed.

- Responsible for performance appraisal of marketing product managers and communication
manager and for providing training and development opportunities where
applicable.

Key operational responsibilities (Portfolio)
- Develop FC strategy - identifying short and long term consumer insights 

- Product Portfolio management  

- Working with regional Singapore office team in developing product opportunities define
product range & category strategy, including the development of generation
plan and identify new business / innovation opportunities via:

  •     Define the white space within the category
  •     Analysis of marketing dynamics & Competition
  •     Competitive benchmark to ensure competitiveness
  •     Provide consultation for product, consumer knowledge and training material input

- On-going (post-launch) demand forecast for each product group(even SKU
basis where it is required)

- Responsible for product P/L

- Responsible for pricing 

- Responsible for package graphic design and description developments

- Responsible for handling manual in cooperation with QA/aftersales team

- Contribute to finance team on annual budget & strategic plan building  

- True category management

  •     Phase in phase out planning
  •     Launch planning and execution
  •     Deliver strong commercial business case aligned with the growth agenda and strategies
  •     Understanding the different channel strategies to stay ahead of competitions.
  •     Contributive role – mindset & actions that influence the business
  •     Local Category P&L responsibilities and ensure country deliver commitments.
  •  

- Post-launch tracking and activation e.g. national consumer promotion, etc.
- Product launch process and project management

  •     Drive GTM process, involving country sales, marketing, demand flow & finance teamEnsure legal compliance of product in cooperation with QA/aftersales

- Ensure legal compliance of product in cooperation with QA/aftersales

  • Working with demand flow, quality and technical team to ensure product availability on
    time for market launch
  • Own PVP, providing input to brand and marketing team for key messaging and
    communication execution

- Leadership Role – to lead and develop people, built strong team and talent pipeline 

Additional responsibilities outside of standard job responsibilities
- Market research related to above items.
- Preparation of printed materials in the product box, develop the brochure (co-working with
category manager)
- Review the product information page in company site (co-working with Communication manager + On-line marketing manager)
 

Minimum Qualification

Competences needed (Education / Experience / Skills /Competencies / Languages)

Education: Bachelor degree in marketing or communication, MBA is preferred 

Experience: Minimum 8 years Product &  Brand Marketing experience in consumer goods
(FMCG preferable) ; at least 5 years in management role 
           ATL& BTL Media strategies
           Creative agency contacts
           PR function knowledge
           Digital platform awareness
           Consumer insight/research skills
           Understanding of B2C retail landscape preferable

Competencies: 
Passionate, business-minded

as business leader required:
    Customer/Market focused
    Delivers results
    Executes the strategy
    Growth oriented
    Passion for products and innovation
    Controls cost
    Improves working capital/asset turnover
    Aligns and supports core processes/One Electrolux
    Exceptional business judgment
    Make tough call when necessary

as people leader required:
    Clarifies roles and sets goals
    Puts right people in right jobs
    Develops people, teams and cross-functional cooperation
    Fosters safety, diversity, integrity and respect
    Acts with a sense of urgency
    Lives core values
    Engenders strong followership
    Is a positive role model 

Language:  Japanese, English

Other Requirements :
- Good project leading skills 
- Ability to promote cross functional activities and communications
- Ability to work to work strategically and operationally