Marketing Coordinator & Content Specialist
Full Time
Stockholm, Sweden

Marketing Coordinator & Content Specialist

Adapt and package content that excites and delights our consumers in-store and online and manage cross marketing team support to meet overall brand and marketing targets throughout the year.

We want our consumers to love our brands (Electrolux & AEG) that is why we have the goal of becoming a world-class consumer marketing company. We are determined on delivering best-in-class consumer experiences in the market. The Marketing Coordinator and Content Specialist will be a key player ensuring we deliver on our ability to engage our consumers’ in-store to see, understand and foremost feel engaged and excited about the Electrolux offering. 

If you create content that excites and understand the ins and outs of in-store excellence as well as having a knack for digital communication, you might be the person we are looking for. You thrive to make things happen and actively lean in to resolve any challenges and understand that “retail is detail” actually holds some truth to success. Moreover, you are not satisfied with creating and producing great content but you follow through and secure that the assets land in as many stores as possible.
In addition, we are looking for someone that be the glue of the team, see, connect and execute internal presentations on marketing plans across the different functional areas to share insights but also to capture needs on a continuous basis. 
Being the Marketing Coordinator and content specialist you will be the go-to person for everything in terms of content and assets in-store, be it novel digital displays, online ‘e-store’ assets or classic Point-of-Sale solutions. Aspire to be the retailers preferred choice of retail, 2.0 material- with the purpose of driving engagement, traffic and leads. Ask questions such as how can we know our customers better? How can we engage? How do we best meet our goals? How do we make sure that that our sales teams and retailers execute the material to 100%. Walking and calling across the organization to learn and network is key – You own your path to success.  Owning this role means having a brand publisher mindset – knowing what to say and how to measure it as well as managing everyone involved. This could be the central marketing team in Europe or the sales team in Nordics to make sure we understand the why and the how we will roll out our content.

• Innovative and curios – You want to know what the audience consume and how to create that experience. Walking down paths never tried and having a dare to do attitude best reflects your personality
• Analytical – You know the lay of the land in marketing and what tools to use to get answers, both online and offline
• Deliver results – You don’t wait for results to come to you, you achieve them by being proactive and taking initiatives making sure that every success story has you in it
• Creative – Looking at what you do from different angels and taking in different perspectives gives you the 360 degree needed to create retail delight.
• You enjoy interacting with stakeholders across the company to get buy-in and arrive at the very best result possible


• Degree in Marketing
• Prior experience working in similar role
• Proven project management experience
• Experience in working in complex stakeholder environments

Contact person: Erik Baidori