Job title: Marketing, Assistant Manager, India
Location: India, New Delhi
Department: Electrolux Professional, India
Operational Manager: Country Manager, India
Functional Manager: Regional Marketing Manager
Adapt, coordinate and implement the Sector Marketing
strategies for the country.
Execute product launches keeping focus on timing and process.
Manage the local marketing budget;
Within the country, develop all marketing, advertising and promotional activities
Define and implement all market relevant communication tools, such as literature, trade marketing/promotions, exhibitions, events, PR and digital activities.
Closely follow-up campaigns’ effects, customers' reactions and sales results; report back to Regional Marketing Manger, SEA and functional Marketing Heads in Central Marketing.
Manage web marketing and social network activities being strongly aligned with Group and Sector Guidelines.
Support the Country Head on defining and managing the pricing activities throughout the different sales channels.
Spread and build awareness of Electrolux brand within the country, support on implementing the Sector Brand Strategy for different channels (Electrolux and specialty brands)
Cooperate with Business Units, Central Marketing and with global marketing network.
Minimum 3 years of experience in Marketing;
Degree in Marketing and/or Communications;
A customer oriented mindset
Strong understanding of market dynamics and requirements and is willing to travel within the SEA and India markets (30 to 50% travel required)
A sales and marketing mind and creative problem-solving attitude
Proven ability to develop all marketing communication activities
Previous experience in event coordination
Media and promotional sales, Internet sales, new media and sales training experience.
Strong analytical skills and structured approach
Strong cost control attitude
Exemplary listening skills and the ability to understand and articulate clients' needs
Proven ability to plan, prioritize and organize effectively.
Excellent presentation, public speaking skills, verbal and written communication skills
Flexibility and ability to work on several tasks at the same time meeting tight deadlines
Ability to work in a multicultural/multinational team
Experience in B2B markets