Marketing Specialist - Consumables & Parts
Marketing
Full Time
Charlotte, Nc
2019-07-30

DESCRIPTION

The Marketing Specialist – Consumables & Parts is responsible for organizing, coordinating and supporting all marketing strategies for Ownership Solutions Consumables & Parts Product Line & Channel P&Ls. This position reports to the Director Ownership Marketing Communications and works closely with product line, sales, IT, brand and digital marketing. The position coordinates and executes activities which will build and maintain long-term, post purchase relationships with customers that increase loyalty.  Supports and executes the marketing & business plans for market commercialization activities supporting new product introductions (NPIs) and re-launches. 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

  • Support new product introductions through creating marketing creatives briefs outlining the touchpoints for creative needs to articulate the consumer benefits of the product / service
  • Assist in creation of consumer messaging, with a benefit led approach, supported by product feature hierarchy
  • Execute timely creation of assets through internal and external resources that are associated with the marketing touchpoints (i.e. product packaging, displays, imagery)
  • Develop annual promotional calendar plans to support; prepare assets to support promo plans 
  • Assist B2B sales team members and their sales channels contacts working with team to create launch materials, syndication of materials and proper usage of content
  • Deliver content creation that lives within owner section branded websites and direct consumer channels that not only educates consumers, but continually improves consumer engagement
  • Assist staff in the preparation, production and release of consumer literature and documentation
  • Provide input and coordinate the execution of post-purchase cycle marketing plan (s) including advertising agency selection, creative approval, product launch assets, media planning, planning and implementing PR campaigns, development of consumer and retailer incentive programs, trade promotions, retail merchandising and packaging for generic and genuine brands.
  • Analyze key competitors within category and product family
  • Develop presentations and present lines/brands to national retail and b2b accounts
  • Responsible for all social media channel communication including: message creation, posting and advertising for Facebook, YouTube, Twitter and Pinterest
  • Maintain databases, records, files and spreadsheets for all projects
  • Participate in consumer insight activities related to Brand, Product & Marketing
  • Assist in the budget process including PO generation, vendor set-up and invoice management 
  • Organize asset creation activities (i.e. photo shoots, videos, graphic and web development)
  • Coordinate compliance, trademarks and legal reviews of key product claims

Minimum Qualification

MINIMUM QUALIFICATIONS

  • Minimum 3-5 years of durable consumer goods or package goods Brand or B2B Marketing experience
  • Bachelor’s degree, Graduate degree / MBA (or equivalent work experience)
  • This position will require occasional travel (25%).

KNOWLEDGE, SKILLS & ABILITIES REQUIRED

  • Experience with brand, product marketing or customer marketing & commercialization.
  • Ability to interface and communication with the Sales, Product and Marketing organizations within the company as well as trade partners and external service providers
  • The use of computer-based software (Word, Excel, Outlook, Power Point) and tools is necessary
  • Working knowledge of marketing software and programs including but not limited to: Adobe Photoshop, Marketing
  • Automation Platforms, Planogram Software and other CMS platforms is highly preferred
  • Ability to handle multiple projects and priorities simultaneously
  • A high degree of organization is a must
  • High degree of proofreading skills
  • Ability to work in a highly matrixed organization - Can manage complex approval processes and shifting priorities
  • Executive presence with ability to lead, motivate others, set clear direction, and drive progress against goals while holding support partners accountable
  • Detail-oriented and well-organized 
  • Strong project management skills 
  • Exceptional quantitative and analytical skills, solutions-oriented problem solver 
  • Strong communication skills, both written and verbal; specifically the ability to write and speak clearly, concisely, and accurately
  • Extremely strong comfort level with change; frequently this role will be faced with last minute/past deadline requests to make updates to meet business needs
  • Proven ability to build consensus and work effectively within a cross-departmental team 

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