Online Sales Activation Manager - Europe Stockholm
Shape the plan. Make it happen. Take it to the next level.
By creating desirable solutions and great experiences that enrich people’s daily lives and the health of our planet, we want to be a driving force in delivering enjoyable and sustainable living. We go to work every day determined to shape living for the better – for our customers and for the health of our planet.
For that, we employ great people from a wide variety of backgrounds – not just because it’s the right thing to do, but also because we believe that diverse perspectives make our business stronger and more innovative. If you share our values, come find your place in our global community. Meet us on @lifeatelectrolux and career.electroluxgroup.com to learn more.
Open location: role to be located preferably in Stockholm, Sweden but possible to be Germany, Italy or Poland as well.
At Electrolux, we are on a journey to provide our consumers with a simply outstanding experience across our business areas and through all channels where this role supports the evolving routes to market through D2C E-Commerce.
We are now looking for an Online Sales Activation Manager to join the central E-Commerce team in Europe. This team’s core focus is to develop and leverage new routes to market delivering profitable growth for Electrolux. As Online Sales Activation Manager, your mission will be to plan, co-execute and evaluate D2C e-commerce commercial activities and campaigns in Business Area Europe with the main objective to grow online sales for all our product categories.
You will as Online Sales Activation Manager report to the Senior Online Sales Manager and make sure we drive profitable growth in the D2C E-commerce channel within Business Area Europe.
Your main tasks:
•Strategize, co-execute, and manage the D2C sales activation plan from conception to execution and analysis to drive profitable online channel growth
•Monitor demand, shopping behavior and other key metrics to optimize campaign performance and maximize conversion rate and revenue
•Provide reports and analyses on campaign performance and main e-commerce metrics e.g., customer acquisition, conversion rate, incremental sales, ROI
•Work closely with other departments such as online sales, marketing, product line, and loyalty teams to ensure cross channel alignment and maximize sales results
•Ensure campaign content (copy and images) is aligned with brand guidelines and sales objectives and follows best e-commerce practices
•Hands-on support to drive online sales in all digital channels including web shops, newsletters, PPC, social media, and affiliates
•Actively work to enforce the global D2C Ecommerce strategy, understanding the impact sales activations make on the overall business result
•A bachelor/master degree in relevant field
•Minimum 3 years of experience in D2C e-commerce
•Clear understanding of e-commerce mechanisms to drive demand and revenue
•Strong analytical skills
•Fluent English, any other European language is a plus
•Good general technical understanding of a typical e-commerce environment
o Understanding SEO/SEM and other mechanisms that drive traffic
o Excellent Google Analytics and Excel skills
o Experience from working with SAP/ Hybris is a plus
o Design skills is a plus
o Copy skills is a plus
Who you are
Consumer & business oriented with strong commercial skills. You always have the consumer in mind and work to ensure we always have a commercial approach that is adding value to the consumer experience while driving business growth
Energetic. Your enthusiasm is infectious, inspires, and engages your colleagues and collaborators to achieve, deliver, be accountable and own their work. You will also have the endurance essential to delivering results in both the short and long term.
Passionate. You are passionate about driving profitable growth and can find creative routes to create value to our consumers in the ecommerce channel.
Agile and structured. You can quickly understand and assess a situation, organize information in meaningful ways, effectively frame the issue and react confidently, making decisions even where there is ambiguity.
Flexible. You can respond to an always exciting and changing e-commerce business environment
Team-player. You can successfully drive initiatives and can collaborate effectively with cross-functional teams including product line, IT, marketers, and business leaders. You are comfortable with working in a large matrix organization with many markets, cultures, and stakeholders.
At Electrolux, we take responsibility for our development in a supportive environment where we embrace our differences and learn from each other. In a truly multicultural setting, we shape living for the better and create remarkable experiences for employees and consumers, all around the globe.
Find out more:
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. For more information go to www.electroluxgroup.com.