Product Line Specialist
Product Line
Full Time
Miami, Fl
2019-08-02

The Product Line Specialist is responsible for all Kitchen line categories by supporting the definition and implementation of the product portfolio strategy in NoLA market from consumer development to launching. By developing and executing actions plans to maximize sales efforts and leverage revenue-producing opportunities.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Support the development of the product plan, including positioning, phase in/out, financials, Product Value Proposition and messaging.
  • Create Marketing Business Brief (MBB) for projects and organize alignment meetings with Regional PL, R&D and LCM.
  • Participate in the product generation planning with LCM, Regional PL, R&D and Marketing teams.
  • Support the product launch process from a communications, operations, internal readiness, milestone, and delivery perspective. Update Product Database status by model.
  • Brief and work together with Marketing, the product information and communication (POS Material) that will be use by the local commercial team, customers and suppliers.
  • Create briefs for consumer research for projects, field testing as appropriate. 
  • Create and analyze the Sales Planning Forecast and Contribution to Fix (CtF) results by category and model.
  • Develop and support the product lifecycle (phase in/out) strategies.
  • Support the development of the product strategy: launch, line up, price point and distribution.
  • Evaluate new projects and categories for local market.
  • Support product test process and certifications by providing samples, information and database.
  • Evaluate and provide market analysis and import data to identify trends, performance and opportunities.
  • Constant product comparison against competitors' products.

Minimum Qualification

  • Bachelor Degree in Marketing 
  • 3 to 5 years work related experience with similar responsibilities

KNOWLEDGE, SKILLS, AND ABILITIES

  • Microsoft Office (Power Point, Excel, Word)
  • Excellent oral and written communication skills
  • Fully Bilingual: English and Spanish
  • Excellent presentation skills with the ability to inspire the customer and audience
  • Hands-on multitasker who is able to work undependably with an entrepreneurial mindset
  • Creative mindset with a good eye to design, insights and business
  • Strong negotiation skills, ability to build relationships and close deals
  • Passionate, enthusiastic and results-oriented
  • Open and honest team-player grounded in integrity
  • Capable of leading Change