Product Manager
Product Line
Full Time
Shanghai, China
1970-01-01

JOB PURPOSE 工作目的

1. Contribute to the profitable growth of assigned category

2. Drive for the category target in terms of market share, price index and product mix, etc

3. Be the product expert and ambassador

4. Support Product Line Manager in category strategic planning

 


PRINCIPAL RESPONSIBILITIES主要的工作职责

 

Market:

 

- Market visit and report.( Competitor and own brand new product, promotion, shop front execution, end user feedback , channel feedback and activity )

- Competitors new model information summary.

- Market trend/Technology/Competitors key model analyze.

- Deep understanding of consumer insights

- Lead and organize internal consumer survey and study

 

Sales:

 

- Electrolux sell in analyze report by category, sub-category, key customer, business model, brand, channel ( sales, margin, inv )against IR ,BU and previous year.

- Electrolux and ZbyE sell out analyze report ( ZYK base, together with other brands )

- Regular project status report

 

NPD:

 

- Input to PMF gate and check point meetings: MBB, Business case

- NPD launch preparation: registration, internal and channel communication, phase out plan,outlet plan, key feature explanation, spec list, business case, training material input, legal, stardard and certification;POSM content and key messages input to mkting team

- Responsible for cost+ projects as one of the owner of PMF process

- .

 

Product range management:

 

- Category master file maintenance

- Post purchase market survey.

- Phase out model action plan: Informing, Pricing, last buy, safety stock, spare parts, project sales etc.

- Action plan result follow up and improvement.

- Product and price maintenance in the system.

 

Minimum Qualification

 

Educational Background / Professional Qualification Requirement 学历专业资格要求

Commercial or technical background.

Work Experience Requirement 工作经验要求

 

3+years and above product manager experience covering product development, product marketing and product range management, preferred in home appliance industry.

Skill/Competence Requirement主要技能要求

Marketing sensitive.

Basic technical knowledge.

Fluent English communication.

Personal Characteristics Requirement 性格特征要求

- “Can do” attitude.

- Result driven.

- Good communication skill.

Language ability Requirement 语言能力要求

 

Fluent English communication.

Apply now

We encourage you to apply as soon as possible as candidates will be interviewed continuously. The position may be filled prior to the date described as 'Apply by'