Product Marketing Manager, Ownership
Full Time

Your Role

At Electrolux, we are passionate about improving everyday life for millions of people and the planet. It’s embodied in everything we do. We believe that great tasting food brings people together. That our favourite clothes bring out the best in us. And that healthy homes are places we thrive in.

The Product Marketing Manager, Ownership will develop a deep understanding of our target audiences to ensure that new services solve real consumer problems, ensuring that the voice of the consumer drives our decision-making and content creation.

Working with the Ownership Solutions team, he or she will also lead the end-to-end launch process, working across functions and geographies to deliver compelling launch and post-purchase materials for the markets to execute.

A Typical Day

Work closely with the Insight team to develop a deep knowledge of our Target Audiences to drive effective messaging development.
Create insight-based Experience Value Propositions (XVPs) for new Ownership projects.
Work with the BA Ownership Solutions team to ensure that our services pipelines are equipped to deliver best in class consumer experiences supported by strong, relevant claims.
Support the Product Marketing Managers for Taste, Care, and Wellbeing to bring the Ownership and post-purchase experience into focus for new product development projects from the beginning.
Take the lead on content briefing and development to support all new service and C&A launches across the region.
Take the lead on all content briefing and development for onboarding and connectivity across Taste, Care, and Wellbeing categories.
Work with the BA Content team and external agencies to develop assets that drive conversion and loyalty for Ownership Solutions.
Work with the BA Brand team to create always-on content that drives awareness and conversion for our services propositions.
Work alongside the BA Brand team to ensure that initiatives advance our global purpose, brand pillars, and company sustainability targets.
Together with the wider Product Marketing team, share best practices, identifying opportunities to drive synergy and scale across the BA.
Evaluate launch success, analyse performance, learn, always improve.

Who You Are
Passionate – about the consumer and in delivering simply outstanding experiences.
Lead – You have a vision and a purpose, and you can inspire and influence others to not only share it, but apply their abilities to achieving it.
Organised - you set the pace and the priorities, and then you bring a methodical approach to meeting your goals.
Agile - Both reactive and proactive, you work efficiently and flexibly to deliver results.
Dynamic – you have the ability to think in a creative and strategic way, but are adept at delivering operationally to ensure tasks are followed through to completion.
Energetic - Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, and be accountable for their work. You’ll also have the stamina essential to delivering results in both the short and long term.
Negotiator - Excellent communication skills with the ability to influence stakeholders at all levels across by building strong interpersonal relationships.
Fast learner – with the ability to adapt quickly in unfamiliar situations.
Data driven – with strong analytical skills that form the basis of your decision making
University degree in Marketing or related area.
5+ year’s professional experience in consumer-driven companies in either ownership, post-purchase, loyalty, or marketing functions with proven results.
Fluent in English (oral & written)

Apply now

We encourage you to apply as soon as possible as candidates will be interviewed continuously. The position may be filled prior to the date described as 'Apply by'