Sales Activation Manager
Full Time
Luton, United Kingdom

Sales Activation Manager 

Location:  Field based : Lancashire, Yorkshire, Greater Manchester, Merseyside & Cheshire

By creating desirable solutions and great experiences that enrich people’s daily lives and the health of our planet, we want to be a driving force in delivering enjoyable and sustainable living. At Electrolux, we shape living for the better. 
For us going to work every day has an even greater purpose than putting the latest product or technology on the market. It’s about improving the everyday lives of millions. By staying humble and open for new ideas – we can push the boundaries for cooking, cleaning, and wellbeing at home. But to keep doing so, we need more people who want to innovate and re-imagine what life at home can be.

For that, we employ great people from a wide variety of backgrounds – not just because it’s the right thing to do, but also because we believe that diverse perspectives make our business stronger and more innovative. If you share our values, come find your place in our global community. Meet us on @lifeatelectrolux and to learn more.

Reporting to the Field Operations Manager, the Sales Activation Manager will be responsible for driving sales out within the Electrical and Kitchen Retail sales channels through training, product placement and merchandising together with analyzing shop floor coverage and POS placements through the CRM system. This is a field based position that covers the following regions: Lancashire, Yorkshire, Greater Manchester, Merseyside & Cheshire


Operational Responsibilities:

• Ensure consistent coverage of nominated ‘A’ stores
• Representing the Electrolux Group brands within designated retailers
• Check quality of products on display
• Check range instore versus contractually listed range
• Increase display share
• Monitor replenishments
• Problem solving
• Reporting via Shop floor
• Analyze and reporting
• POSM Implementation
• Consumer promotion deployment
• Roll-out special displays and demo tools
• Display share tracking via Shop floor app
• Competitors activities tracking
• Identify training opportunities on star products
• Ensure retail staff have excellent knowledge on star products
• Evaluate training
• Deliver training to ‘A’ stores aligned to central messaging
• Deliver benefit led ‘pitch’ training
• Build relationships with store staff
• Support roadshows and other events


Skills and Experience:

• Proactive – ability to work on own initiative
• Able to manage customer issues effectively
• Full driving license
• Good IT skills, including the ability to use database systems and PowerPoint
• Strong communicator
• Good planning and organizational skills.
• Good analytical skills

Base KPI’s:

• 4 calls per day (excluding planned training)
• 80% coverage (manage journey plan to ensure this is maintained as a minimum
• Achieve audit criteria as defined by central (25% of stores audited each quarter)
• All training and call activities recorded on CRM and SFA
• Completion of sales activation plans and provide relevant feedback

Core Competencies:

Energy: Deliver results, Ambition and Drive
Openness: Consumer & Customer Focus, Cross Collaboration & Networking
Growth: Innovation & Curiosity
Agility: Adaptability, Judgement & Decision Making, Acumen

Required Languages:

• Fluent English
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. For more information go to


Apply now

We encourage you to apply as soon as possible as candidates will be interviewed continuously. The position may be filled prior to the date described as 'Apply by'