Senior Marketing Manager
Imagine what you could do where we’re making the world a better place.
Work collaboratively with business team locally, regionally and globally and ensure marketing strategies are executed and adapted to China market needs.
Manage and coordinate Digital Media relationships and marketing execution with chosen partners.
Manage content and functionality of Digital media; including but not limited to the Internet, on-line distribution of video/content, webcasting, mobile, on-screen, E-commerce, database and social networks under brand guidelines and cohesive message across all consumer touch points.
Drive agencies to develop digital Campaign for brand building and product education, digital industry trend and consumer insight / behavior evolvement
Manage digital content workflow process to ensure proper and timely placement of materials.
Manage communication of interactive marketing out to key constituents including sales, retail, and wholesale partners
Partnership with E-commerce team from content and calendaring synergy to maximize overall business return
Continuous online tracking, analytic and reports for business insight, campaign tracking and campaign optimization to constantly maximize ROI.
Partner with regional team for China positioning rebranding project
Partner with local sales team to maximize and optimize MKT messaging.
Act as key MKT contact until Marketing Director and full team is onboard.
Company understanding- culture / people, Consumer, category, competition etc
Training- Retail expedition (May), Digital expedition (June), MKT APAC forum (Aug)
Content revolution project (EC&PIMS)
EC Learning and optimization
Liaise with trade MKT for traditional model hero store optimization
China rebranding (own China BR with BMI)
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED
Bachelor degree or above, marketing related major preferred- proficiency in English speaking and writing.
More than 8 years’ experience in marketing, digital marketing and agency experience to be preferred with proven track record of business and brand building results.
Good at learning, familiar with the means of digital marketing and advertising communication methods
Positive work attitude, and with team spirit. Independent, self-starter with can do attitude
Proven ability to work with external agencies and recognize and maximize creative ideas
Proven project management.