Trade Marketing Operations Manager
Define what it means to deliver taste, care and wellbeing, all around the world.
Experiences are everywhere. It’s in the food on our plates, the way we care for clothes, the quality of the air we breathe and the water we drink. Together we care, designing outstanding experiences for every sense. At the moment we are looking for a Trade Marketing Operations Manager to become a part of our team, based in Moscow, Russian Federation. We're expecting a strong contribution into Trade Marketing activities with the purpose of taste and care products development. Being part of Leadership Team, the reporting line would go to General Manager and CEE Trade Marketing Manager functionally.
A typical day at work:
You would manage a team of four employees plus promoters and ambassadors. With their strong support you would:
manage Trade Marketing programs for instore Electrical Retail (route-to-market POSM distribution, merchandising plans, field organization of Sell Out Specialists) and Kitchen Retail (training in studios, POSM distribution, implementation of Kitchen planning software assets and specific apps);
control the training block: training for store staff and internal teams, e-learning etc.
manage Ambassadors & Promoters program: field planning, agency, remuneration, KPI, store selections, etc.;
lead B2B e-commerce activities per E-Tailer: content, consumer reviews, ranking on the e-tailer pages, promos;
coordinate Shop-in-Shop deployment: logistics, timing, KPI monitoring, impact;
take responsibility for Trade Marketing Operations budgets;
support Sales in development of new channels to market, deploy Sales processes and tools.
Who you are:
Energetic. – Your enthusiasm is infectious, inspires, and engages your colleagues and collaborators to achieve, deliver, be accountable and own their work.
Agile. – You work with urgency, analyzing and adapting to different situations, quickly understanding changes and reacting confidently and decisively.
Open. – You keep the consumer and customer front of mind, bringing an outside-in perspective, encouraging cross-collaboration, leveraging diversity and encouraging open feedback.
Aimed at growth. - You love to explore new ideas and drive continuous improvement, not only to do your best work but to develop your capabilities and acquire new skills.
Collaborative. - You build networks and trust, good working relationships and apply your influence to shaping change.
- High education preferred in Economics, Finance or Marketing;
- 10 years of experience in Marketing / Trade Marketing / Sales, including min 2 years of managerial experience in Trade Marketing;
- Promo projects management experience is a must;
- Analytical set of mind;
- Home appliances market knowledge would be a big advantage.
- Native Russian.
- Fluent English.