VP, Marketing
Full Time
Charlotte, Nc

For us going to work every day has an even greater purpose than putting the latest product or technology on the market. It’s about improving the everyday lives of millions. By being sustainable and open to new ideas we can push the boundaries of cooking, cleaning, and wellbeing at home. But to keep doing so, we need more people who want to innovate and re-imagine what life at home can be.  

The EMA NA VP Marketing drives all marketing activities aimed at delivering best in class consumer experiences across the full 360 touchpoint spectrum, with on-line & in-store/e-store focus. The main objectives of this position are to execute company vision to deliver best in class consumer experiences in the territories of Taste, Care and Well-Being for Electrolux’ NA brands, as well as deliver on the NA strategy with impactful, high ROI marketing campaigns. 


  • Set the NA marketing strategy in the framework of the global marketing strategy, focusing on execution to drive brand desirability, conversion, and loyalty.
  • Create branded storytelling, impactful launches, win in in-store and on-line activities, drive the digital transformation, and become a data-driven marketing organization.
  • Drive initiatives to deliver best in class consumer experiences across the full 360 touchpoint spectrum with on-line and in-store/e-store focus.
  • Be an active member of 3 strategic triangles: The Innovation triangle, Commercial triangle, and Ownership triangle.
  • Digitization: develop further and improve the use of digital assets, channels, technologies, and data, organize, and implement digital marketing tools and methodologies.
  • Member of the NA Leadership Team.
  • Participate in the Global CX forums and align with group principles and strategy.
  • Build a high performing team, with a focus on clarification of roles and responsibilities, enhanced project management capabilities, and cross-functional cooperation.
  • Promote a performance marketing culture.


  • You can balance commercial considerations without compromising on quality, evaluating the data to inform decision-making and continuous improvement.
  • You build trust, good working relationships and communicate effectively with your colleagues and across functions.
  • Focused on achieving your targets – and those of customers.
  • Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, be accountable and own their work. You’ll also have the stamina essential to delivering results in both the short and long term.
  • You love to explore new ideas and drive continuous improvement, not only to do your best work but to develop your capabilities and acquire new skills.
  • You know how to structure a case and get people on board.

We employ great people from a wide variety of backgrounds – not just because it’s the right thing to do, but also because we believe that diverse perspectives make our business stronger and more innovative. If you share our values, come find your place in our global community. Meet us on @lifeatelectrolux and career.electroluxgroup.com to learn more.

Minimum Qualification


  • Bachelor’s degree required; MBA strongly preferred.
  • Minimum 15 years’ marketing experience in consumer goods (FMCG or consumer durables).
  • Experience in an international company with international brands and functional/operational reporting lines.
  • People leadership and team building experience required.
  • Experienced and senior marketing executive with personal stature, who can build immediate credibility.
  • Excellent strategic insights and solutions, especially in the digital area, having a track record when it comes to direct connection with consumers.
  • Strong business sense and understanding.
  • Strong communicator and very good influencing skills.
  • Proven track record in digital transformation.
  • Fluent at working in a matrix structure.
  • Ability to network at every organizational level, internally, and externally.
  • Ability to work in an international environment with a non-hierarchical network.
  • Strong change management skills needed to transform the business in connectivity, continuous improvement, and consumer experiences.
  • Strong adherence to the vision, values, and culture of the Electrolux Group.


Apply now

We encourage you to apply as soon as possible as candidates will be interviewed continuously. The position may be filled prior to the date described as 'Apply by'