Driving value and benefits

Our sales teams have a holistic approach when doing business with our Trade customers. Long term partnerships, joint business-development and creating win-win scenarios are key to our success. It means we explore and leverage consumer-journeys with focus on in-store and e-commerce conversion, and support this through digital media, -trainings and dedicated services. Ensuring that consistently value is created along the way for both parties, anchored by a solid and respectful relationship. Beyond this, we develop and quickly scale our direct-to-consumer capabilities. Branded online experiences and –webstores, dedicated services during the life-time of the product, and being at an arms-length when needed, are at the heart of our offerings. That is what we stand for in Electrolux.