Design in action

Life at Electrolux / Meet our teams / Design
Across the world our global design teams collaborate across disciplines to blend technology with a human touch to create outstanding and meaningful user experiences. It’s all about connections. Connecting our ideas with digital tools, connecting our products with consumers, and connecting the present with future possibilities

Design disciplines

Physicality in design

Through the many disciplines involved in shaping the physical design of Electrolux products throughout the development process, we define and set the standards for the overall user experience through esthetic appeal, fit-feel-finish, and usability. Physicality in design is also about maintaining a common brand identity across products and safeguard how they connect to the digital part of the experience.

Disciplines: Industrial Design, CMF Design, Fit-Feel-Finish Design, Product Graphic Design, Surface Design, Model making

Digital & service design

Whether you interact with a product’s user interface, an app or one of the services we provide, every dimension of our solutions should connect well with the physical devices in the system. Digital and service design is also about exploring new business opportunities, guided by Human Touch, by connecting services with the physical and digital world using intelligent platforms.

Disciplines: Interaction Design, UI Design, Visual Design, UX Research, UX Writing, Prototyping, Service Design

Communication in design

How do we conjure the greatest emotional impact? Communications in design supports our overall brand ambitions by developing detailed application guidelines and specifications for various touchpoints. The objective: to attract, inspire and motivate our consumers through text, images and graphics.

Disciplines: Communication Design, Packaging Design, Visual Imaging

Design Strategy

From the research that inspires us to the structured processes that guide our design projects across the finish line, these disciplines set the strategic direction and organizational framework for design at Electrolux. It’s also about achieving effectiveness throughout the team, and championing design across the Electrolux Group.

Disciplines: Design Strategy, Design Research, Experience Design, Circular Design, Usability Research, Design Effectiveness

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