The history of Electrolux is the collection of stories of the men and women who've helped shape the company over the years
We find stories of success and defeat. It begins with innovative visionaries like our founder, who understood the need and potential that a machine like the vacuum cleaner could have.
Our story is about those who needed life to be easier and those who worked hard to make that happen. The story of Electrolux is a history of “being the first to launch”. It’s a history born of innovation and design and founded upon working hard to create sustainable and efficient solutions. Our history is also a history of acquisitions and divestments. Over the years, many companies and products have been part of the Electrolux family: from vacuum cleaners to caravan fridges and major kitchen appliances and garden products such as chainsaws and lawnmowers, to name a few.
We have been shaping living for the better for over 100 years. Because we believe that outstanding taste experiences should be easy for everyone, that there is always a better way to care for our clothes to make them look and feel new longer, and that our homes should be a place for wellbeing, a place to care for ourselves and our loved ones. For us, it’s not only about creating desirable solutions, but also about great experiences that enrich peoples’ daily lives and the health of our planet. We want to be a driving force in defining enjoyable and sustainable living.
See how we've evolved through the years
Ours is a history of design, innovation, sustainability, acquisitions and divestments.
1919: Electrolux is founded in Stockholm by Swedish sales entrepreneur Axel Wenner-Gren.
1921: Electrolux launches the Model V, an easy-to-use vacuum cleaner for the home. It weighs 5 kilos.
1925: The first absorption fridge is launched in the market, bringing the possibility to store fresh food at home.
1927: Floor polishers become part of the product range.
1930: Electrolux launches built-in fridges.
1938: Vacuum cleaner Z30, ("the Loaf”), designed by Laurelle Guild, keeps pace with the streamline trend.
1940: The kitchen “Assistant” is launched. 1944: With the acquisition of Sweden's Bohus Mekaniska Verkstad, Electrolux enters the washing machine category.
Birth of modern design
1951: Electrolux launches their first home washing machine.
1958: Electrolux begins to export absorption fridges to the US for caravans.
1959: First dishwasher launched by Electrolux as a benchtop model. Electrolux also launches the first combined fridge and freezer.
1963: Electrolux starts its own design department.
1964: Expansion to the professional business with sterilization equipment for the health industry.
1967: First Electrolux floor dishwasher is launched. 1969: Launch of a self-cleaning oven.
An era of growth
1970: Electrolux launches their first microwave oven.
1974: Electrolux becomes the number one producer in the world of vacuum cleaners.
1977: Acquisition of Husqvarna. Chainsaws become a new product line.
1984: Acquisition of Zanussi makes Electrolux the number one producer of food service equipment.
1993: Electrolux acquires AEG.
1997: The world’s first robotic vacuum cleaner is launched by Electrolux. 1999: Launch of the first intelligent refrigerator, with functions such as recipe suggestions and internet shopping assistance.
The digital age
2003: Our Design Lab is established as an annual competition for design students around the world with the challenge of meeting the needs of tomorrow´s consumers.
2004: First stick vacuum cleaner launched. The ErgoRapido is developed by observing modern cleaning behavior.
2007: Sustainability recognition by European Commission with the Sustainable Energy Award, given to Electrolux as recognition of ongoing efforts to reduce energy consumption of products, factories and services. 2009: Reducing energy consumption in our products continues to be a major focus: reached target of cutting consumption by 15% compared to 2005 levels. A renewed commitment is made to reduce a further 15% by 2012.
2010: We go green with our vacuum cleaners. Electrolux launches a range of five green vacuum cleaners made from 55-70% recycled plastics. When in use, the vacuums save up to 50% energy compared to an average cleaner.
2013: Electrolux launches the first washer-dryer in the market with heatpump technology.
2014: Connected products: Electrolux takes an important step in the area of connected products, joining the AllSeen Alliance as a premier member. Electrolux is investing in this technology, which involves appliances communicating with each other, consumers and other devices.
2015: Launch of our first oven with a built-in camera.
2016: Acquisitions add water heaters (Kwikot) and wine fridges (Vintec) to our offering. Electrolux is rated for the 10th consecutive year as a Sustainability leader.
2017: Acquisition of Anova for sous vide cooking, kitchen hoods and the Continental brand in Latin America. 2021: Electrolux puts out an open call to today’s youth to forge ideas together to address the climate issues facing our planet.
showing slide 1 of 5 Innovating from the start 1919: Electrolux is founded in Stockholm by Swedish sales entrepreneur Axel Wenner-Gren. 1921: Electrolux launches the Model V, an easy-to-use vacuum cleaner for the home. It weighs 5 kilos. 1925: The first absorption fridge is launched in the market, bringing the possibility to store fresh food at home. 1927: Floor polishers become part of the product range. 1930: Electrolux launches built-in fridges. 1938: Vacuum cleaner Z30, ("the Loaf”), designed by Laurelle Guild, keeps pace with the streamline trend. 1940: The kitchen “Assistant” is launched. 1944: With the acquisition of Sweden's Bohus Mekaniska Verkstad, Electrolux enters the washing machine category.