CRM Marketing Manager
CRM Marketing Manager
At Electrolux, we are on an ambitious transformation journey building the capabilities, strategies and tactics to deliver a best in class ownership experience and post-purchase business. Our objective is to drive loyalty and consumer lifetime value through relevant and engaging experiences with clear consumer benefits, that both meet consumers’ needs and expectations, and drive our brand position as well as new revenue. Our abilities to understand, design, develop and continuously optimize and improve key consumer journeys and associated experiences, offerings, sales and service funnels, are key enablers in this transformation. This is a great opportunity to be part of an exciting consumer-centric and data-driven growth and transformation journey.
The Consumer Data & Analytics team, part of European Central Marketing organization, is looking for a CRM Marketing Manager to join the team. By collecting and analyzing data about our consumers’ individual needs and expectations, from unknown to known, we can adapt our marketing communication efforts to be more relevant and personalized. You will be instrumental to formulate the strategies to drive consumer lifetime value and related KPIs through personalized, orchestrated outbound and inbound communication, across digital and physical channels.
To help step change this area and reach our stretched goals, we are looking for a senior CRM strategist that can act as a change leader to help evolve the team into a central Centre of excellence in omni-channel marketing. The right person is a thought leader in the area of consumer relationship management with strong interpersonal skills and ability to analyse, stage and drive implementation of complex tasks.
In this role, you will report to the European Head of Consumer Data & Analytics. Apart from the members in the Consumer Data & Analytics team, you will work closely with representatives for execution in outbound and inbound channels, the Consumer journey transformation team, and the extended Marketing team.
Key areas of responsibilities
Leverage consumer data: Through collaboration with the Consumer Analytics team, segment our first party consumer database effectively, recognize value-driving consumer behaviors and identify potential for targeted marketing activities among key segment and audiences. Set targets aligned with business targets and follow up.
Strategies & roadmap for personalized in- & outbound communication: As a thought leader, develop, in collaboration with channel representatives, a central CRM roadmap for personalized in- & outbound communication, including strategies on how to use CRM data for media buying. Develop, manage and orchestrate the consumer interaction plan (who to target with what, when, and where) in close collaboration with channel representatives to assure a coherent consumer experience across channels and touchpoints.
Requirements on consumer data collection: Optimize the consumer journey across touchpoints to maximize our opportunities to identify consumers and collect consumer data. Clarify requirements on consumer data collection and support development of journey design and new digital value proposition to turn unknown consumer into known and increase data collection.
Business owner of web personalization: Drive implementation, business adoption, use cases and roadmap for web personalization, leading a cross-functional operational team with internal and agency resource, and in line with consumer interaction plan.
Who you are
Exceptional collaborator – You have proven ability to form strong cross-functional relationships with varying business partners in a matrix structure - a strong sense of "we're all in it together".
Data and performance-driven – You naturally leverage data and drive optimization, you have a strong business acumen and analytical mind.
Consumer-driven – You are passionate about the consumer and understanding new consumer behaviours. You keep the consumer top of mind, bringing an outside-in perspective.
Change agent – You act as a change leader and leverage your experience and insights to educate, inspire and motivate your colleagues to drive transformation and deliver better consumer experiences and business performance.
Agile - You work with urgency, analysing and adapting to different situations, quickly understanding changes and reacting confidently and decisively. Demonstrated ability to learn fast and a hunger for continual learning to keep abreast of developments in digital-led marketing.
Energetic - Your enthusiasm is infectious, inspires, and engages your colleagues and collaborators to achieve, deliver, be accountable and own their work. You will also have the passion essential to delivering results in both the short and long term.
Integrity and respect - You maintain high standards of honesty and trustworthiness and consider ethical implications of issues and decisions.
Outstanding communicator – You proactively educate and influence stakeholders, peers, and colleagues.
•8+ years of experience working with CRM and personalized communication with a proven track record of successfully developing strategies and implementing campaigns that drive results
•Meriting with consultancy background and/or working in a multinational setting
•Overall good understanding of marketing practices, from attraction, to conversion and loyalty
•Experience from e-commerce is meriting
•Good knowledge of Marketing Technology platforms and particularly tools for personalized in- and outbound communication
•Good understanding of analytical models and methods, such as predictive modelling
•Strong stakeholder management experience, and ability to work cross-functionally to achieve business objectives
•Meriting with experience from leading creative and/or agency teams
•Academic degree in Marketing/Business/IT or diploma and equivalent experience
•Fluent in English, any other language is a plus
Please apply in English.
Talent Acquisition Partner: Asuka WU